Moving away from superficial and frivolous connotations, Fem believes that the world of beauty has more than one side. Fem platform wishes to empower people to take beauty into their own hands. Encourage them to be smart in their exploration, yet playful with their findings and along the way, make them feel like they too belong.

Fem platform serves as a starting point for exploration into the world of beauty, skincare and makeup.

Design Vida Iglicar

for Fem